Stone Ridge, New York, United States

HowGood is a SaaS data platform with the worlds largest database on food and personal care product sustainability. With more than 33,000 ingredients, chemicals and materials assessed, HowGood helps leading brands, retailers and restaurants improve their environmental and social impact.


Our software Latis is used by product developers, sustainability teams, brand managers and others to rapidly assess the impact of any ingredient or whole product against key environmental and social impact metrics. With a simple, user-friendly interface, you can view the impact of any ingredient, source location, or sustainability standard.


Insights on metrics covering environmental impact, labor risk and animal welfare are available immediately while you formulate, renovate, or source ingredients for a product. With millions of data points distilled down into a simple tool, it is now easy to find and prioritize simple changes to your brand’s sourcing strategy and product formulations in support of more regenerative practices.